Campaigns
Client: Sporting Life (Press Box PR)
Project: Special edition of Sporting Life newspaper for Cheltenham Festival
Project: Special edition of Sporting Life newspaper for Cheltenham Festival
Objective: To raise awareness of the Sporting Life brand beyond its traditional, older audience, ahead of one of the biggest race meets of the year — the Cheltenham Festival.
Strategy: Bringing the brand’s iconic newspaper back to life after a 27-year absence, and getting it into the hands of racegoers on their way to the festival.
Design Output: A 16-page, one-off newspaper and a newsstand at Paddington Station, with former England rugby captain Mike Tindall handing out copies to commuters.
Results:
1 High Profile Broadcast Slot (ITV)
1 High Profile Broadcast Slot (ITV)
28 Media Articles
2.4bn Total Monthly Website Visits (Reach)
24.7m Total Online Coverage Views
Client: South Bank BID
Project: Festival of Britain posters
Project: Festival of Britain posters
2026 marks the 75th anniversary of the Festival of Britain, the landmark 1951 event that transformed London’s South Bank from a bomb-damaged riverside into the vibrant cultural and leisure destination it is today. The Festival was conceived as a moment of optimism and renewal following the Second World War. Millions of visitors came to South Bank to experience a bold showcase of design, architecture, science, culture and creativity. Many of the ideas, institutions and spaces that define the area today can trace their origins back to that moment – most notably the Royal Festival Hall, which remains the lasting architectural legacy of the festival.
As part of the anniversary year, South Bank BID wanted to create a small on-street exhibition that tells this story to visitors and passers-by.
Client: Midnite (Press Box PR)
Project: Promote Midnite brand with PR stunt
Project: Promote Midnite brand with PR stunt
Objective: To increase brand awareness for Midnite
Strategy: To create a picture and social media moment for Midnite around the Manchester derby on April 6, 2025, which would poke fun at Man City’s 115 charges for allegedly breaching the Premier League's financial rules.
Design Output: 500 scarves, which counted every single one of Man City’s 115 charges, to be handed out to Man United fans on the day of the Manchester derby outside of Old Trafford. The planning of this included agreeing on a prime location with Greater Manchester Police to do the activation.
Results:
45 Pieces of Coverage
1.7bn Total Monthly Website Visits (Reach)
2m Total Online Coverage Views
730k+ Total Social Post Views
730k+ Total Social Post Views
