Client: Sporting Life (Press Box PR)
Project: Special edition of Sporting Life newspaper for Cheltenham Festival
Project: Special edition of Sporting Life newspaper for Cheltenham Festival
Objective: To raise awareness of the Sporting Life brand beyond its traditional, older audience, ahead of one of the biggest race meets of the year — the Cheltenham Festival.
Strategy: Bringing the brand’s iconic newspaper back to life after a 27-year absence, and getting it into the hands of racegoers on their way to the festival.
Design Output: A 16-page, one-off newspaper and a newsstand at Paddington Station, with former England rugby captain Mike Tindall handing out copies to commuters.
Credit: PA Images
Results:
1 High Profile Broadcast Slot (ITV)
28 Media Articles
2.4bn Total Monthly Website Visits (Reach)
24.7m Total Online Coverage Views
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Client: Midnite (Press Box PR)
Project: Special edition of Sporting Life newspaper for Cheltenham Festival
Project: Special edition of Sporting Life newspaper for Cheltenham Festival
Objective: To increase brand awareness for Midnite
Strategy: To create a picture and social media moment for Midnite around the Manchester derby on April 6, 2025, which would poke fun at Man City’s 115 charges for allegedly breaching the Premier League's financial rules.
Design Output: 500 scarves, which counted every single one of Man City’s 115 charges, to be handed out to Man United fans on the day of the Manchester derby outside of Old Trafford. The planning of this included agreeing on a prime location with Greater Manchester Police to do the activation.
Results:
45 Pieces of Coverage
1.7bn Total Monthly Website Visits (Reach)
2m Total Online Coverage Views
730k+ Total Social Post Views
730k+ Total Social Post Views
